DTC (direct to consumer) is a good marketing concept because it allows companies to bypass intermediaries such as retailers or wholesalers, and sell their products directly to consumers.

This can result in a number of benefits for the company, including:

1. Increased profitability: By cutting out intermediaries, DTC companies can often sell their products at a higher margin.

2. Improved customer relationships: DTC companies can develop stronger relationships with their customers by communicating directly with them, and gathering valuable data on their preferences and buying habits.

3. Greater control over branding and messaging: DTC companies can have more control over how their brand is perceived by consumers, as they are not reliant on intermediaries to communicate their messaging.

4. Ability to target specific consumer groups : DTC companies can use data to target specific consumer groups and provide them with personalized experiences.

5. Increased customer trust: DTC companies can establish trust with their customers by being transparent about their products' ingredients, manufacturing process, and other information.